Brand equity
Each year, BusinessWeek and Interbrand publish their 100 Best Global Brands study, ranking the financial value of brands. The following are the financial services companies in this list, ranked by this study for 2006:[9]
| Rank | Brand | Brand value (US$billion) |
Annual change |
2005 Rank |
Country of origin |
|---|---|---|---|---|---|
| 11 | Citigroup | 21.46 | 7% | 12 | U.S. |
| 14 | American Express | 19.64 | 6% | 14 | U.S. |
| 21 | Merrill Lynch | 13.00 | 8% | 25 | U.S. |
| 28 | HSBC | 11.62 | 11% | 29 | U.K. |
| 33 | J.P. Morgan | 10.21 | 8% | 34 | U.S. |
| 36 | Morgan Stanley | 9.76 | 0% | 33 | U.S. |
| 37 | Goldman Sachs | 9.64 | 13% | 37 | U.S. |
| 42 | UBS | 8.73 | 15% | 44 | Switzerland |
| 87 | ING | 3.47 | 9% | 87 | Netherlands |
Glossary
Glossary for reading financial services reports:
- Asset sensitive - a financial institution that has a negative duration of equity may also be described as having a positive gap or as being asset sensitive.
- Charge-offs - written off debt
- Cost of funds - the cost of loan capital, the cost of funding assets; free liabilities include interest free checking accounts
- Liability sensitive - the inverse of asset sensitive.
- Operating leverage - a simple indication of a firm' s earnings strength; usually measuring the operating income as a percentage of gross income